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Sunday, January 21, 2018

Digital Vaccine- war on trademark

Bhargav Sri Prakash, founder of a Silicon Valley based Indian start up FriendsLearn behind the fooya! app is fighting off a trademark bid for “digital vaccines” by Boston based Moderna Therapeutics which has filed for exclusive access to the trademark for “digital vaccines”. 
“Digital vaccines” expand the definition of a standard injected vaccine. “Neurogaming and immersive VR based apps like fooya! induce specific brain activity to trigger habit formation and have been shown in clinical trials to reduce health risks and prevent lifestyle disease. At its core, this is what our digital vaccine embodies,” says Sri Prakash.
Moderna Therapeutics, is a biotechnology startup based in Boston which has attracted nearly $2 billion from investors since its 2010 founding. Among other things it partnered with Merck to develop personalised cancer vaccine.
IT companies have been referring Digital Vaccine as security packages for network systems.

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